Despite a few people who have attained a measure of celebrity and modest wealth, the vast majority of people making money from youtube or patreon or whatever are doing it as a side hustle to supplement other sources of income. Whatever we might say about the effectiveness of a youtube boycott, it is a form of precarious work that is not theorized in classical marxist texts, and is certainly not equivalent to the old category of the artisan.

Because it is a byproduct of capitalism forcing increasing amounts of risk onto individualised workers and in the process atomising the working class as a body, I'm more inclined to see it in continuity with other forms of "hustle work", like hawking wares on street corners, and gig work like rideshare driving.

As the structure and expression of political economy changes, our analysis has to adapt as well.

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For any potential pedants: "continuity" is not the same as "equivalence"

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